How to package a YouTube video | 7x views with Thumbnail + Title

When people make YouTube videos, they focus on... well, the VIDEO, and completely disregard the PACKAGING.

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Here are two of the same videos side by side and the difference is x7!

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The first video is on Enzo Carasso's brand-new YouTube channel. It had no subscribers, no videos. The video has gotten 20k views in the first couple of weeks.

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The second video is on Eric Nowoslawski (sorry) on the channel with 100+ videos and 2k subs. This one has gotten 3k views.

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Here is what our did to package this video:

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1. Thumbnail + Title

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Why it's working?

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Big - The promise of generating 7k leads.

Easy - Enzo has done it.

New - "You worked for him?"

Safe - The audience knows and trusts Hormozi.

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This is called the BENS framework for packaging videos from Ed Lawrence.

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2. Introduction.

Enzo's video pitches "BENS" in the very hook of the video. Most importantly, viewers know what they can get out of this video. Yes, "watch till the end" too.

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Higher retention -> happy YouTube algo.

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3. Trim the fat.

As Hormozi himself says "there is no such a thing as too long, there is only too boring." We trimmed 6 minutes of boring content from the video.

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The main takeaway is package your videos! It makes a huge difference.

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